I've been waiting YEARS to post this, and I think it's finally time to do so:
April 2003,
A Group Is Its Own Worst Enemyhttps://web.archive.org/web/20110807032541/http://www.shirky.com/writings/group_enemy.htmlPhenomenal title, wouldn't you agree?
>Now, this story has been written many times. It's actually frustrating to see how many times it's been written. You'd hope that at some point that someone would write it down, and they often do, but what then doesn't happen is other people don't read it. Shirky's speech draws from a book called
Experiences in Groups by W. R. Bion. He starts off by comparing the internet to a group of
neurotics that Bion was taking care of, which were "conspiring to defeat therapy," spontaneously and without obvious coordination. You see, dear >>19472, the topics of /r9k/, politics and youtubers are actually part of a basic group of topics that groups naturally drift towards. It's, I would say, a mixture of salacious talk and an attack on the outsider, two of the three topics Shirky brings up.
But you know what? Today I don't feel like writing an essay, I simply don't. So, I'm just gonna leave here some of its beautiful quotes (without green):
The first is sex talk, what he called, in his mid-century prose, "A group met for pairing off." And what that means is, the group conceives of its purpose as the hosting of flirtatious or salacious talk or emotions passing between pairs of members.
You go on IRC and you scan the channel list, and you say "Oh, I know what that group is about, because I see the channel label." And you go into the group, you will also almost invariably find that it's about sex talk as well. Not necessarily overt. But that is always in scope in human conversations, according to Bion. That is one basic pattern that groups can always devolve into, away from the sophisticated purpose and towards one of these basic purposes.
The third pattern Bion identified: Religious veneration. The nomination and worship of a religious icon or a set of religious tenets. The religious pattern is, essentially, we have nominated something that's beyond critique. You can see this pattern on the Internet any day you like. Go onto a Tolkien newsgroup or discussion forum, and try saying "You know, The Two Towers is a little dull. I mean loooong. We didn't need that much description about the forest, because it's pretty much the same forest all the way."
Try having that discussion. On the door of the group it will say: "This is for discussing the works of Tolkien." Go in and try and have that discussion.
Now, in some places people say "Yes, but it needed to, because it had to convey the sense of lassitude," or whatever. But in most places you'll simply be flamed to high heaven, because you're interfering with the religious text.
And then, as time sets in, difficulties emerge. In this case, one of the difficulties was occasioned by the fact that one of the institutions that got hold of some modems was a high school. And who, in 1978, was hanging out in the room with the computer and the modems in it, but the boys of that high school. And the boys weren't terribly interested in sophisticated adult conversation. They were interested in fart jokes. They were interested in salacious talk. They were interested in running amok and posting four-letter words and nyah-nyah-nyah, all over the bulletin board.
And the adults who had set up Communitree were horrified, and overrun by these students. The place that was founded on open access had too much open access, too much openness. They couldn't defend themselves against their own users. The place that was founded on free speech had too much freedom. They had no way of saying "No, that's not the kind of free speech we meant."
Geoff Cohen has a great observation about this. He said "The likelihood that any unmoderated group will eventually get into a flame-war about whether or not to have a moderator approaches one as time increases." As a group commits to its existence as a group, and begins to think that the group is good or important, the chance that they will begin to call for additional structure, in order to defend themselves from themselves, gets very, very high.
The web turned us all into size queens for six or eight years there. It was loosely coupled, it was stateless, it scaled like crazy, and everything became about How big can you get? "How many users does Yahoo have? How many customers does Amazon have? How many readers does MSNBC have?" And the answer could be "Really a lot!" But it could only be really a lot if you didn't require MSNBC to be answering those readers, and you didn't require those readers to be talking to one another.
The downside of going for size and scale above all else is that the dense, interconnected pattern that drives group conversation and collaboration isn't supportable at any large scale. Less is different -- small groups of people can engage in kinds of interaction that large groups can't. And so we blew past that interesting scale of small groups. Larger than a dozen, smaller than a few hundred, where people can actually have these conversational forms that can't be supported when you're talking about tens of thousands or millions of users, at least in a single group.